The oxford dictionary defines the word ethics as "Moral principals that govern a persons behavior or the conducting of an activity". As the world moves on we are becoming more aware of business practices, and the relationship to the world we live in, media has become the conduit allowing information to pass freely between public at large and the business community alike.This has allowed many mistermeaners to be brought to the surface forcing debate and creating change within our community's.
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| The gap between definition and enforcement. Image from: Emeraldinsight.com |
Ethics is not just about describing values or behaviors of individuals or business but is the process about norms, values and behaviors and the judgement that binds them together. It can also be described as a balanced process of defining our diverse moral beliefs for the betterment of the majority. This means their needs to be a structured approach to have equilibrium and harmony. Business ethics however needs to be dynamic in its approach as their are other needs to be considered. These needs are sub category of ethics which need to be brought into the structured equation..These include but not limited to corporate social responsibility corporate citizenship and sustainability.
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| We want to do the right thing Image from: Crowdfolower.com |
Therefore a dilemma exists within the bushiness community as we struggle to create policy's that are fair and equitable due to the scope of considerations. Perhaps business culture also plays an important role in ethical practices to what is deemed appropriate and what gets neglected, the exclusion of certain elements may to some be unfair or one sided. It is a gurgling act to compare apples with apples when we are uncertain what shape and size we are dealing with.. Integrity with in the business community is a major player as trading becomes wider and corporate responsibility is becoming a marketable draw card.
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| Ethical Dilemma. Image from: Hrzone.co.uk |
Technology has become part of every day life not for some but for all and has made a significant change to society. As the very nature of technology advances it continues to dictate and determine the world we live in. As we continue to lead busy lives and our reliance on transport becomes greater the demand for improved transportation grows. With this growth in demand technology becomes in-trenched within this industry. Therefore ethics is a major consideration because transportation is part of everyday life in the word we live in.
One such global organisation who has dominated technology for decades has started to resource research and development capitol in the transport sector This one move has created a set of dynamics witch has touched on all of the ethical fronts.These being social, cultural, economic and Government one must consider the impact, effect and social change as a result of this emerging technology. Google has a reputation for being forward thinking and only employing top talent. This culture is quoted as "To organize the world's information and make it universally accessible and useful" intertwined is an ethos which allows the organisation to develop and grow "When you give smart people space to innovate, you unleash the power of imagination, ideas and connectivity to change the world for the better".
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| The changing world using technology Image from: creative-leadership.co.uk |
Google have stated that there intention is to develop this technology (Self driving car) for the safety of road users, saving an estimated 50% of the road toll of 1.2 million lives world wide. This alone is a responsible approach to the use of technology for the greater good. They have also stated that they will make the technology available to the transport sector via collaboration agreements. This has a potential economic benefit that can be shared, this collaboration will bring together a team of engineers that will create many jobs and have a spin off into other industry's.
"Youtube clip looking at world changing technology"
Local US Governments have received this technology and embracing it allowing the continuation of development. The impact can be seen as beneficial to the long term economy creating social change to driving behavior. This allowing Governments to Chanel funds into more worthy causes from the cost to society through road deaths and associate hospitalization and support networks.
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| The changing world Image from: Marketresearchworld.net |
This technology has the ability to change our society for the benefit of all however this is an emerging technology and will need the support from industry and stakeholders alike. This technology will have a real positive effect on society and the economy with job creation and training opportunity's. However the down side will be loss of jobs due to the falling demand of traditional modes of transportation but the benefits far out weigh the small economic losses in a changing world we live in.
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